Award Winning Nurture Drinks Packaging

Springetts Brand Design Shares The Nurture Drinks Packaging

Springetts Brand Design, the project leader of the highlighted work Drinks packaging by Springetts Brand Design spells out, Using the insight that hidden sugar in drinks is seen as the devil as a starting point, a proposition around creating a ‘drink that cares’ was the initial thinking behind the brand's redesign. The image of a mother elephant protecting her calf became a powerful emotive metaphor for the brand and how it cares about children – this character was given the name ‘Firsty’. By making the trunk transform into the straw a fun feel was added to the pack. The overall watercolour illustrative style reinforced the natural goodness to the brand. .

Award Winning Nurture Drinks Packaging Images:

VIA: http://competition.adesignaward.com/design.php?ID=54797

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