Oval Design Ltd's Central Rat Race Charity

Oval Design Ltd Presents The Central Rat Race Charity

Oval Design Ltd, the project leader of the awarded work Central Rat Race - Charity by Oval Design Ltd illustrates, The project was a charity race by making use of streets, footbridges and walkways of commercial buildings, which had a relay of 8 legs to symbolize the rat race of white collars in a city. The race was designed as a mini-scene recreation of the corporate ladder from graduate to senior executive. The relay reflected the trials and tribulations of the breakneck corporate environment. Another gimmick was two large-scale fitness games in the form of a rat running wheel and a rat trap set up in the heart of CBD for the public to experience what was like a rat..

Oval Design Ltd's Central Rat Race Charity Images:

VIA: http://competition.adesignaward.com/design.php?ID=62160

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